We are Enity, a portfolio of innovative mortgage brands dedicated to increasing financial inclusion across the Nordics. Our brands are united by a shared vision to empower more people to achieve their financial goals.
With operations in Sweden, Norway, and Finland, we focus on making mortgage solutions accessible to those who might otherwise be overlooked by high-street banks. Together, we aim to make banking simple, responsible, and inclusive for everyone.
Our brands
Bluestep Bank is a challenger in the mortgage market and a modern alternative to high-street banks, with operations in Sweden, Norway and Finland.
Bank2, founded in 2005, offers financial solutions for those unable to obtain mortgage loans from high-street banks, focusing on refinancing so that customers can get better personal finances.
60plusbanken specializes in equity release for Swedish customers over 60 owning a property. The offering allows seniors to unlock capital tied up in their home without having to move.
Brand hierarchy
This diagram presents the brand hierarchy of Enity, showcasing the distinct roles of our core brands – Bluestep Bank, Bank2, and 60plusbanken. Each brand caters to a specific segment within the mortgage market, all aligned with our mission to enhance financial inclusion across Sweden, Norway, and Finland.
